One of the first things that shocked me when I arrived to Japan was finding tons of posters in my dormitory dinning room with bikini girls holding a big beer mug. After the first shock I learned that it was not a weird thing of my dormitory, it is a pretty normal thing, it is like a “tradition” here in Japan. Asahi Beer, the inventors of the beer robot, is one of the companies who likes a lot to use this girl-beer-poster technique.
This is a really old Sapporo Beer poster. The “tradition” is rooted in the Japanese beer industry since a long long time ago…
We also have beer girls out of the posters, in the real world. You can find them almost in any big sports event, mainly beisbol.
3 replies on “Asahi Beer girls”
You can find similar examples with Budweisser ads
But this is another marketing way to sell beer. I rather buy beer to a nice girl than to a nasty dude.
The US beer industry in general (not just budweisser), has a very long tradition of this. My uncle is a collector of those posters. He has them going back to at least ’75…
Suntory is my fave brand in Japan, better than Asahi and they have better TV commercials too
http://www.japansugoi.com/wordpress/suntory-beer-commercial-with-mikie-hara-and-yukie-kawamura/