Cheaper if it's raining

A strategy to attract clients on rainy days by some shops and restaurants in Japan consists on making special offers when it’s raining. This way they attract people that would stay at home because of the weather. For example, in this bar, if one day it’s raining or it has rained they offer clients three options: to extend the “happy hour” one hour more, to get double points if you use the bar points card or a 500 yen discount if you buy an open bar (Nomihodai: 飲み放題). Which option would you choose?

Cheaper if rain

If you have a business that is slow on rainy days, try to apply this idea to see what happens!

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