Kobe beef is the most known Japanese meat outside of Japan, it is considered by many the best meat in the world. To make the meat the softest possible the cows are massaged once a day and in some farms they are given beer to drink. Kobe beef tradition comes from long time ago, in this video you can see the cow massages and how cows drink beer in a farm in Kobe:
I ate Kobe beef once and it was fantastic! But the other day I was invited to eat Ozaki beef and I found it as delicious as Kobe beef or even more. Even though Ozaki beef is not as known as Kobe beef the process to take care of the cows and produce the meat are very similar. The main objective of this process is to spread the fat all over the meat so that it doesn’t accumulate in some points; in this way all parts of the meat will be soft and juicy. You can even eat the meat without chewing! It’s a flavour explosion! We ate it in this yakiniku restaurant in Ebisu; its specialty is to cook Ozaki beef. Here you have a map, I totally recommend it but take into account that it’s VERY EXPENSIVE.
Taken using the macro of my Canon S90.
If you are in Japan you can buy Ozaki beef in this website for a cheaper price than in the restaurant.