Smoker awareness campaign
Japanese cities are pretty strict “against” smokers, in most areas it is prohibited to smoke in the streets and they can only smoke in designated areas. The problem is that there are not many rules for restaurants and closed areas where smoker and non-smoker areas are separated by just one sign. And the worst is that there are so many smokers in Japan, for non-smokers is very difficult to find smoke-free areas.
Here are pictures I took during the last week with some ads from a campaign that is trying to explain to the smokers why do we hate their attitude. And what could they do so we the non-smokers and everyone in general can live better. I like the campaign because it’s original and pretty detailed, there are things that I never thought before.
If you are a smoker, you are not a cowboy