Star Wars at Nebuta festival

The promotion of the new Star Wars in Japan is taking really interesting initiatives. Last weekend Star Wars characters participated at the Nebuta matsuri (traditional festival). It is one of the most important festivals in Japan and it is celebrated every summer in Aomori.

“Nebuta” are the illuminated warriors that cross the streets riding chariots surrounded by locals dancing. The dancers follow the rhythm of the traditional music calle rasserā.

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