These shops are specialized in cleaning and massaging your ears, I’ve never seen anything similar. One of the incentives is that the client can choose the girl who cleans your ears. One hour cleaning is 4.500 yen (27 euros) and you can find all their shops here, just in case you feel like something different an weird when you travel to Japan this summer.
These are all the steps. It seems you get a “real” massage at the end.
Client having some fun.
These are some of the instruments that will be used to massage and clean your ears.