Categories
Various

Ultraman in a temple

I found this piece of old newspaper with where Ultraman and some of the main characters from the film Ultraman Mebius & Ultraman Brothers are praying in a shrine asking the Gods to make their film a hit. I found it interesting because I wonder if they would let, or if it would be respectful to do the same in a catholic church cosplaying Spiderman or Batman.

ultraman

Categories
Advertising Manga

Coffee by manga characters

“Roots” it’s a canned coffee brand that has just started an interesting campaign based on Jump manga characters. What it is interesting is that there are many different ads, there are hundreds of combinations where maybe there is the same character but he-she is saying a different thing. If you are patient enough you can find all the ads using the map from this website, but they are spread all around Japan.

Here is my collection made from pictures taken in five different stations in Tokyo. There are characters from Harechi Gakue, Kinnikuman, Dragon Ball, One Piece, Cobra, Dr Slump, Death Note…

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

roots shonen

“Roots”, is a brand from “Japan Tobacco”, they spend lots of money in advertising, here there is a commercial where they paid Brad Pitt to do stupid stuff last year.

Categories
Society

Pension system in Japan

There are 127 inhabitants in Japan, and 35 million of them are retired. In 30 years it is expected that 50% of the Japanese will be retired. Immigration and natality rate are really low in Japan. Everyone between 20 and 59 years old has to pay to the pension system by law. But the big problem is that most of the young people don’t trust the system anymore and they just decided not to pay and just “save” money by their own.

Pensiones
I found this ad in Okinawa, it states that the pension system is the basis to “connection generations”.

The pension system and social security in general in Japan is REALLY rotten, politicians, newspapers, professors are thinking and thinking on how to solve it. Some of the most common proposals are:

  • Reduce the number of years from where you would receive the minimum pension from 25 years to 15 years. In countries like Germany with 10 years is enough.
  • Increase consumption taxes, here in Japan are ridiculously low (5%).
  • Increase immigration and natality. To solve this there are many proposals and stuff already going on but I can’t see any REAL change.

Which solutions would you propose for a country where the population doesn’t increase? This is something that in Japan is ALREADY happening and is going to start happening in other rich countries in the next decades.

Details about the Japanese pension system.