Categories
Drinks

Pepsi Baobab

Suntory has just announced the new Pepsi Baobab, which is one of those rare Pepsi that are released to the market every year just to get some attention; hopefully this variation is more drinkable than the infamous Pepsi Cucumber. I have never tried the fruit of the Baobab but it is supposed to have a “citrus” flavor, so I guess the new Pepsi will be something like a lemonade soda… If I find the Pepsi Baobab soon I will try it and tell you how it is.

Pepsi Baobab

Pepsi Baobab
I like the African-style design of the bottle.

Categories
Photography

The Future of Digital Photography

It’s been only 20 years since Kodak and Logitech launched into the market the first digital cameras. These first generation cameras didn’t have a screen to check photos after taking them; some years passed until Casio released in 1995 the first digital camera with an LCD screen to view photos. The revolution had just started, and just after 10 years since Casio’s camera, around 76% of families in advanced countries owned at least one digital camera.

Competition was fierce during the first years. At the beginning, companies that had never created cameras entered the market and quickly gained a good position, like for example HP, Logitech, Creative Labs or Casio; their experience creating consumer electronics gave them a competitive advantage over the photography giants; at that time the battle was focused on developing CCDs with more and more megapixels. However, as the years passed by, megapixels were not that important anymore and optics quality started to be the most important thing for consumers. That was the key moment when the old school photography companies counterattacked; the competition caused a huge fall in prices of SLR cameras, which made their prices similar to those of new generation pocket compact cameras.

Among the top ten digital cameras manufacturers in 2009, only two were not Japanese: Samsung and Kodak. The other eight were Japanese and three of them had 80% of the global market share: Canon, Sony and Nikon. On the contrary to other sectors, like for example personal computing, where Japan has stopped being relevant because of the rise of Taiwan; in the photography sector Japan is the undisputed leader, the first battles have been won, at least until now.

This year, Nikon and Canon, are focusing on competing against the rise of Panasonic and Olympus that gained a good piece of market share thanks to the introduction of some four thirds cameras during 2009. Four thirds cameras have a place in the market in between compact cameras and reflex cameras; for most of the consumers the quality obtained with these cameras is more than enough and they don’t see the need to purchase a reflex camera.

Sony, Nikon, Fujifilm, Canon and also Panasonic and Olympus maybe should stop worrying about themselves and should start worrying about the general outlook. Up until now cameras integrated in cell phones haven’t had the required quality and versatility demanded by the majority of users. However, since not long ago, in Japan we already have cell phones with 12 megapixel cameras, and with that many users don’t see the need of having a camera, besides their cell phone. Another very important factor is that up until now even if cell phone cameras were very good, the screen didn’t have the required resolution to check the photos adequately. Then smartphones burst in and everything radically changed with screens of 3 or more inches and resolutions of up to 800×480.

Another advantage of using an smartphone with built-in camera is the versatility that it gives you to have an “almost computer” on your hands. For example, thanks to the API and the documentation given by Apple to developers from all around the world, iPhone users can download many different applications to retouch photos, modify the way how the camera takes photos, etc. Apple doesn’t bother to develop those applications; the community creates the ecosystem using the iPhone as the platform. Do you want your iPhone to take pictures with color and contrast similar to those in Polaroid photos? You just have to download an application and there you have it. If you have a traditional digital camera, that would be impossible! You have to download the pictures to the computer and then do the retouching.

Opening up the operating system of the cameras will be a huge step in the future of photography; that step would finally allow the community to develop applications for digital cameras. What company will be the first one to do it? Can you imagine that your camera could be able to access the Internet and you were be able to buy, download and install a reduced version of Photoshop inside the camera? The other day I used an iPhone connected via Bluetooth to an iPad to take photos, the feeling of having a camera in one hand and the screen in the other hand was kind of weird, but I am almost sure that new original ideas based on the same concept will come out. 10 iPhone streaming in real-time to a server and an iPad showing the combination of the stream coming from the 10 iPhones? Matrix?

Categories
Books

Haruki Murakami Jazz Club

When I began to reread What I Talk About When I Talk About Running, I thought I would read it in one go, as I like it a lot; however I stopped when I read this paragraph:

Not long before, I’d been running a sort of jazz club near Sendagaya Station. It wasn’t so big, or so small, either. We had a grand piano and just barely enough space to squeeze in a quintet. During the day we served coffee, at night it was a bar. We served pretty decent food, too, and on the weekends featured live performances. This kind of live jazz club was still pretty rare back then, so we gained a steady clientele and the place did all right financially. Most people I knew had predicted that the bar wouldn’t do well. They figured that an establishment run as a kind of hobby wouldn’t work out, that somebody like me, who was pretty naive and most likely didn’t have the slightest aptitude for running a business, wouldn’t be able to make a go of it. Well, their predictions were totally off.

When I finished reading the paragraph I suddenly had the urge to go out and look for the place that Haruki Murakami had been running at the end of the 70’s before he became a writer. When I went out of my house, the only clue I had is that the club was near Sendagaya Station. I didn’t want to carry too much weight so I put my Canon S90 in my pocket and I went out looking for adventure.

Strolling around Sendagaya I found this sento (public hot spring baths) that looked like it had been running for a long time, it was likely that somebody there knew something about Murakami and I decided to go in and ask. An old woman welcomed me with a smile, I asked her about Murakami’s jazz club. She started to tell me about how the neighborhood was a great place to live in the old days;
she didn’t know anything about the jazz club, however she had heard about it.

Sento Sendagaya

I kept on walking with no destination in mind, I went across a small temple plenty of flowering cherry trees.

Temple

Cherry tree flower

After a while I found a bookstore that also looked like it had been running for several years. “If Murakami worked and lived around here I am pretty sure he had been in this bookstore!” I thought with excitement. I went inside the bookstore, this time it was a man on his fifties the one who had to deal with my questions, he didn’t look really friendly. When I asked him about Haruki Murakami his face expression changed, his eyes glittered with excitement and he started to tell stories. It turned out that in fact Murakami had been several times in the bookstore buying and skimming through books during the time he had been the owner of the jazz club.

千駄ヶ谷

The man came out with me and indicated me the exact building where Murakami’s jazz bar had been located. Mission accomplished! The disappointment was that it was not a jazz bar anymore but a restaurant-cafeteria.

Haruki Murakami Jazz Bar
The legendary jazz club of Haruki Murakami and his wife was on the first floor of this building.

I don’t know why but I had always imagined that Murakami’s jazz club would be located in a basement, however it was located in a first floor. Here is where Murakami worked on his own business, and on his little free time wrote his first two novels: 風の歌を聴け / Kaze no uta o kike / Hear the Wind Sing and Pinball, 1973. In Murakami’s own words, my life as a writer started like this:

So I went to the Kinokuniya store in Shinjuku and bought a sheaf of manuscript paper and a five-dollar Sailor fountain pen. A small capital investment on my part.

Gradually, though, I found myself wanting to write a more substantial kind of novel. With the first two, Hear the Wind Sing and Pinball, 1973, I basically enjoyed the process of writing, but there were parts I wasn’t too pleased with. With these first two novels I was only able to write in spurts, snatching bits of time here and there—a half hour here, an hour there—and because I was always tired and felt like I was competing against the clock as I wrote, I was never able to concentrate. With this kind of scattered approach I was able to write some interesting, fresh things, but the result was far from a complex or profound novel. I felt I’d been given a wonderful opportunity to be a novelist—a chance you just don’t get every day—and a natural desire sprang up to take it as far as I possibly could and write the kind of novel I’d feel satisfied with. I knew I could write something more large- scale. And after giving it a lot of thought, I decided to close the business for a while and concentrate solely on writing. At this point my income from the jazz club was more than my income as a novelist, a reality I had to resign myself to.

Murakami Jazz Club
I couldn’t go inside because it was closed. I guess I will have to come back.

On my way home I bumped into this cute cat that seemed like it had just came out of Kafka on the Shore.

Haruki Murakami cat

千Haruki Murakami cat