Categories
Drinks

Asahi Beer girls

One of the first things that shocked me when I arrived to Japan was finding tons of posters in my dormitory dinning room with bikini girls holding a big beer mug. After the first shock I learned that it was not a weird thing of my dormitory, it is a pretty normal thing, it is like a “tradition” here in Japan. Asahi Beer, the inventors of the beer robot, is one of the companies who likes a lot to use this girl-beer-poster technique.

chicas asahi beer

chicas asahi beer

chicas asahi beer

chicas asahi beer

chicas asahi beer
This is a really old Sapporo Beer poster. The “tradition” is rooted in the Japanese beer industry since a long long time ago…

We also have beer girls out of the posters, in the real world. You can find them almost in any big sports event, mainly beisbol.

chicas asahi beer

chicas asahi beer

Categories
Trains

Obama station

There is a train station in Japan called Obama (小浜: little beach). The station is located in a city called Obama and there is a train line called Obama that arrives to the Obama station.

Obama

Obama

Obama

When the people from Obama learned about Barack Obama they started to support him and also find different ways to make money from this opportunity. For example, a local company decided to produce “obama-manju” (Manju is a type of Japanese traditional sweet) and they are selling tons of it. This is how an “obama-manju” looks like:

Obama

Obama

Obama
Can you find the “Obama-manju” logo?

Pictures from ekiben.

Categories
Society

Crisis, danger, opportunity

The word crisis in Japanese (危機=kiki) has the kanjis 危=”danger” and 機=”opportunity” (This kanji has also other meanings). The Japanese are pretty good finding ways to find opportunities when things turn bad, the best example is how they resurrected after the war.

A more recent example has been Nomura that just bought the Lehman Brothers Asian and (some) European divisions. It was interesting to read in Japanese newspapers how the Nomura was celebrating their success after creating the biggest independent investment bank in the world. Something that was IMPOSSIBLE some months ago.

Crisis
危=”danger” y 機=”opportunity”.

After the US and Europe “initiated the crisis” tons of money have moved to Japan, because Japanese economy is considered low risk (no inflation and ridiculous interest rates). But this move of money is having many secondary effects. The Japanese yen is amazingly strong, some months ago you needed around 170 yen to buy 1 euro, now you only need 135 yen! This will affect a lot Japanese exports, and Japanese economy is based on exports! The Japanese prime minister Taro Aso announced that they will take some measures but even though this week has been crazy. Nikkei index broke the 10.000 level, Toyota shares fall 30% in some days, Nintendo has lost more than 50% in six months and Sony 20% in five days, and I could continue writing tons of companies.

Let’s see if the Japanese and the rest of the world can find the 機=”opportunity” in this dangerous=”危” crisis (危機=kiki). And yes I’m aware of this but I like it to be “opportunity” 🙂