10% discount if it's raining

I got this discount ticket that it’s valid for a dinner in a restaurant only if it’s raining. I’ve only seen in practice this marketing strategy in Japan but I think it could work in other places. Would you go out for dinner if you have a 10% discount or would you stay at home?


  • Ekowc

    November 25, 2008 at 9:22 am

    heh, I’d go if that place were near.

  • Tornadoes28

    November 25, 2008 at 10:14 am

    It would have to be close. 10% really is not very much.

  • Brian

    November 25, 2008 at 10:26 am

    When I was in college in Los Angeles, Subway sandwiches would be buy one get one free anytime it was raining.

  • Jamaipanese

    November 25, 2008 at 11:59 am

    I’d go. I just hope they food would be worth it!

  • Weilong

    November 25, 2008 at 1:05 pm

    That’d work for me, but only if it was a restaurant I might want to go to anyway. I’ve only ever used Jonathan’s as a place to stay sit in between a long night out drinking and the first train in the morning.

  • bk201

    November 26, 2008 at 3:08 pm

    very tempting! never heard of this strategy before

  • billywest

    November 27, 2008 at 11:42 am

    It rains so damn much here, chances are you’d be able to use the ticket most days of the week, whether you planned to go to Jonathan’s or not.

  • Raquel

    November 28, 2008 at 7:16 am

    I’d go if it didn’t involve much walking in the rain, but I’d also be influenced by how intense the rain was. Also, it would greatly depend on what kind of food and pricing they’d have here.

    I’d very likely skip it if I was in the middle of a storm. 🙂

    Sadly, I don’t think restaurants will ever implement something like that here in Portugal. We don’t get much rain anyway so they probably think whatever they’d get of doing this would not be worth it.

  • Mike

    September 3, 2011 at 10:45 am

    They wouldn’t do that in England. Bankrupt within the week!