Japan is the country in the world with more suicide cases per capita and Tokyo is the city with more suicides in Japan. Some days ago I found this ad inside a train. It is a campaign organized by the Tokyo Metropolitan Government in order to try to reduce suicide cases. The ad says: “Life is important”, “In this life there is many people important/who needs you/who waits for you” and “Let’s help to reduce suicides in Tokyo!”. I wonder what would think a person who is gonna commit suicide if he/she sees this ad… I’m sure there are more effective ways to reduce suicides (A really big problem in this society).