Kit Kat Varieties

Nestlé Japan usually releases different Kit Kat varieties depending on the year season. My favorite one is the green tea Kit Kat.

Kit Kat

Another marketing strategy is to sell certain varieties of Kit Kat only in some provinces. This way when people travel around Japan, they notice the specific varieties of the regions and even buy them as a present-souvenir for friends back home. This is the map of the different kinds of Kit Kat around Japan:

Kit Kat
See large image

The most desired Kit Kat version in Japan (according to this poll) is the “yubari melon” flavor one.

Kit Kat
The Yubari Melon (夕張メロン) Kit Kat is at the same time on of the most difficult varieties to get.

Kit Kat
This one is a purple sweet potato (紅いも) variety that can only be found in Okinawa and Kyushu.

Kit Kat

Kit Kat

2 Comments
  • 65-82684792

    December 22, 2011 at 7:30 pm

    Just bought a box of Yubari Melon and another box of Matcha from Narita airport to bring back home to Singapore…. the taste is very subtle… cannot seem to find them in normal japanese supermarket/retail outlets though…

  • 7md

    December 28, 2011 at 11:59 pm

    I was going to say the same thing most of these are available in the airport (at a specific season).
    I tried the Melon and many other flavors.

    Dark is still my fav.