Advertising Technology

Toshiba sends a chair into the stratosphere

To promote its new LCD televisions with LED retroillumination, Toshiba decided to send a chair to the highest altitude possible and record it. The chair was able to reach a 30 km altitude after an hour and half balloon trip until it broke down. The video was recorded using a 1920×1080 Toshiba camera and a 3,000 euro chair was specially designed for the mission by Artem.

The official commercial. Don’t miss the last seconds when the chair breaks down.

More details about the making-of.