UP300

Since two weeks ago I’ve seen this ads in different places in Tokyo. They are cool, but I had no idea what was it all about:

UP300x

UP300x

It is a new Nikon gadget that was totally unexpected by the industry. The UP300 is a devices with headphones, an MP3 player with 8Gb, Windows Mobile 5.0 and a little screen where the user can see a screen equivalent to 51 inches. The UP300x version has 16Gb and the user can change the volume or change songs just moving the head. This is how the gadget looks like:

UP300x

UP300x

The most interesting about this Nikon “wearable computer” is that it is pretty cheap compared with previous similar devices. The UP300 8Gbps the same price as an iTouch 32Gb here in Japan. It’s pretty cool, but I think you need MORE and BETTER to create a new market/revolution.

Pictures by Akihabaranews.

9 Replies to “UP300”

  1. Why the bulky over-the-head, full headphone design? Seems like a sizeable drawback.
    Unless you’re an audiophile or it’s 1990, there’s no reason for that.

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