Since two weeks ago I’ve seen this ads in different places in Tokyo. They are cool, but I had no idea what was it all about:
It is a new Nikon gadget that was totally unexpected by the industry. The UP300 is a devices with headphones, an MP3 player with 8Gb, Windows Mobile 5.0 and a little screen where the user can see a screen equivalent to 51 inches. The UP300x version has 16Gb and the user can change the volume or change songs just moving the head. This is how the gadget looks like:
The most interesting about this Nikon “wearable computer” is that it is pretty cheap compared with previous similar devices. The UP300 8Gbps the same price as an iTouch 32Gb here in Japan. It’s pretty cool, but I think you need MORE and BETTER to create a new market/revolution.
Pictures by Akihabaranews.